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marketing translations
 
 
Cracking an international market is a goal of most growing corporations. It shouldn't be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example, observe the following examples below.

The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which can be loosely translated as "happiness in the mouth."

In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi Generation" came out as "Pepsi will bring your ancestors back from the dead."

Also in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came out as "eat your fingers off."

The American slogan for Salem cigarettes, "Salem - Feeling Free," got translated in the Japanese market into "When smoking Salem, you feel so refreshed that your mind seems to be free and empty."

When General Motors introduced the Chevy Nova in South America, it was apparently unaware that "no va" means "it won't go." After the company figured out why it wasn't selling any cars, it renamed the car in its Spanish markets to the Caribe.

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say "It won't leak in your pocket and embarrass you." However, the company mistakenly thought the spanish word "embarazar" meant embarrass. Instead the ads said that "It wont leak in your pocket and make you pregnant."

An American t-shirt maker in Miami printed shirts for the spanish market which promoted the Pope's visit. Instead of the desired "I Saw the Pope" in Spanish, the shirts proclaimed "I Saw the Potato."

Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine.

In Italy, a campaign for Schweppes Tonic Water translated the name into Schweppes Toilet Water.

irishman declares war
 
 
Saddam Hussein is sitting at home when the phone rings. He picks it up and says "Hello". The voice at the end of the phone says "Hello Mr. Hussein, it's Paddy here. I'm just ringing to let you know that we've declared war on your country." SH smiles to himself, "Come on Paddy", he says, "there's no point you declaring war on us, you wouldn't stand a chance." Paddy replies, "No, no, we've had ourselves a meeting, and we've decided to declare war on you."

So SH says, "OK Paddy, now listen, I've got an air force of over a thousand planes, what kind of air force have you got to match that? It'd be over in no time." So Paddy says, "Well my lad's got himself a hot-air balloon, and my brother used to work at an airport." Hussein laughs, "Oh come on, you've not got a hope". "Hold on a sec, Mr. Hussein, ", Paddy says, "we'll just have a quick meeting." So off he goes and has a quick meeting. "Are you still there Mr. Hussein? Yes, well we've had our meeting, and we've decided that we're still going to declare war."

So SH says, "Right then Paddy, well you know, as well as the air force, we've also got about a thousand tanks. How are you going to match that." "Well," Paddy says, "I've got an old austin, and my cousin down the road has got a tractor." "Get real, " says SH, "that's no match at all." So

Paddy says, "Hold on, I'll just go and have another meeting." "Are you still there Mr. Hussein? Yes, well we've had our meeting, and we've decided that we're still going to declare war."

SH thinks this is just amazing, "Well how many soldiers have you got Paddy?". "Well," says Paddy, "there's me, my kid, me 4 cousins, and they all had sons, and there's Bill down the road.... I reckon I could get together about 30." Laughing openly now SH replies, "Come on Paddy, I've got 10,000 highly trained fighting men at my disposal. I think you'd better go and have another meeting." "I will", says Paddy, "I will."

"Are you still there Mr. Hussein? Yes, well we've had our meeting, and we've decided that we're not going to declare war on you after all." "At last, " replies SH, "What made you change your mind?" "Well, it's those 10 thousand soldiers you see. We can't declare war on you because we've not got the facilities to keep all those prisoners!"

where are you living?
 
 
A cop pulled up two Irish drunks, and asked to the first, "What's your name and address?"

"I'm Paddy O'Day, of no fixed address." The cop turned to the second drunk, and asked the same question. "I'm Seamus O'Toole, and I live in the flat above Paddy."

jump out of the plane
 
 
An Englishman, Frenchman, Mexican, and Texan were flying across country on a small plane when the pilot comes on the loud speaker and says " We're having mechanical problems and the only way we can make it to the next airport is for 3 of you to open the door and jump, at least one of you can survive"

The four open the door and look out below. The Englishman takes a deep breath and hollers "God Save The Queen" and jumps.

The Frenchman gets really inspired and hollers "Viva La France" and he also jumps.

This really pumps up the Texan so he hollers "Remember the Alamo" and he grabs the Mexican and throws him out of the plane.


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