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M&M's: The Theory of Evolution

Whenever I get a package of plain M&Ms, I make it my duty to continue the strength and robustness of the candy as a species.

To this end, I hold M&M duels.

Taking two candies between my thumb and forefinger,I apply pressure, squeezing them together until one of them cracks and splinters. That is the "loser," and I eat the inferior one immediately. The winner gets to go another round.

I have found that, in general, the brown and red M&Ms are tougher, and the newer blue ones are genetically inferior. I have hypothesized that the blue M&Ms as a race cannot survive long in the intense theatre of competition that is the modern candy and snack-food world.

Occasionally I will get a mutation, a candy that is misshapen, or pointier, or flatter than the rest. Almost invariably this proves to be a weakness, but on very rare occasions it gives the candy extra strength. In this way, the species continues to adapt to its environment.

When I reach the end of the pack, I am left with one M&M, the strongest of the herd. Since it would make no sense to eat this one as well, I pack it neatly in an envelope and send it to: M&M Mars, A Division of Mars, Inc. Hackettstown, NJ 17840-1503 U.S.A., along with a 3x5 card reading, "Please use this M&M for breeding purposes."

In an effort to clarify questions about the purported durability and unusual physical characteristics of Twinkies, we subjected the Hostess snack logs to the following experiments:

Exposure

A Twinkie was left on a window ledge for 4 days, during which time an inch and a half of rain fell. Many flies were observed crawling across the Twinkie's surface, but contrary to hypothesis, birds, even pigeons, avoided this potential source of substance. Despite the rain and prolonged exposure to the sun, the Twinkie retained its original color and form. When removed, the Twinkie was found to be substantially dehydrated. Cracked open, it was observed to have taken on the consistency of industrial foam insulation; the filling however, retained its advertised "creaminess"

Radiation

A Twinkie was placed in a conventional microwave oven, which was set for precisely 4 minutes - the approximate cooking time of bacon. After 20 seconds, the oven began to emit the Twinkie's rich, characteristic aroma of artificial butter. After one minute, this aroma began to resemble the acrid smell of burning rubber. The experiment was aborted after 2 minutes 10 seconds when thick, foul smoke began billowing from the top of the oven. A second Twinkie was subjected to the same experiment; this Twinkie leaked molten white filling. When cooled, this now epoxylike filling bonded the Twinkie to its plate, defying gravity: it was removed only upon application of a butter knife. Extreme Force

A Twinkie was dropped from a ninth-floor window, a fall of approximately 120 feet. It landed right side up, then bounced onto its back. The expected "splatter" effect was not observed. Indeed, the only discernible damage to the Twinkie was a narrow fissure on its underside; otherwise, the Twinkie remained structurally intact.

Extreme Cold

A Twinkie was placed in a conventional freezer for 24 hours. Upon removal, the Twinkie was not found to be frozen solid, but its physical properties had noticeably "slowed". The filling was found to be the approximate consistency of acrylic paint, while exhibiting the mercurylike property of not adhering to practically any surface. It was noticed the Twinkie had generously absorbed the freezer odors.

Extreme Heat

A Twinkie was exposed to a gas flame for 2 minutes. While the Twinkie smoked and blackened and the filling in one of its "cream holes" boiled, the Twinkie did not catch fire. It did, however produce the same "burning rubber" aroma noticed in the irradiation experiment.

Immersion

A Twinkie was dropped into a large bucket filled with water, the Twinkie floated momentarily, then began to list and sink. Viscous yellow tendrils ran off its lower half, possibly consisting of a water-soluble artificial coloring. After 2 hours, the Twinkie bloated substantially. Its coloring was now a very pale tan - in contrast to the yellow, urine-like water that surrounded it. The Twinkie bobbed when touched, and had a gelatinous texture. After 72 hours, the Twinkie had increased roughly 200 percent of its original size. The water had turned opaque, and a small, fan-shaped spray of filling had leaked from one of the "cream holes". Unfortunately, efforts to remove the Twinkie for further analysis were abandoned when, under light pressure the Twinkie disintegrated into an amorphous cloud of debris. A distinctly sour odor was noted.

Summary of Results

The Twinkie's survival of a 120-foot drop, along with some of the unusual phenomena associated with the "creamy filling" and artificial coloring, should give pause to those observers who would unequivocally categorize the Twinkie as "food". Further clinical inquiry is required before any definite conclusions can be drawn.

Reprinted from SPY Magazine, July 1989

In February 1994 in New Brighton, Minn., a 32-year-old man and his 24-year-old girlfriend were arrested after a food fight in a grocery store. After arguing loudly, the couple began throwing sweet potatoes at each other. Eventually, the man allegedly threw the woman into several vegetable racks, sending the contents spilling to the floor. As both continued to brawl on the floor, she allegedly stuffed lettuce into the man's mouth.

With more than twelve billion catalogs being mailed annually, it's little wonder that marketers are distributing mailing lists anywhere possible. In one particularly cruel move, the proprietors of a chocolate catalog purchased the mailing list of a weight-loss organization. Chocolate sales rose almost immediately, but the weight-loss group wised up and now keeps it clients' names to itself.