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If Hewlett-Packard made toasters... They would market the Reverse Toaster, which takes in toast and gives you regular bread.
If IBM made toasters... They would want one big toaster where people bring bread to be submitted for overnight toasting. IBM would claim a worldwide market for five, maybe six toasters.
If Xerox made toasters... You could toast one-sided or double-sided. Successive slices would get lighter and lighter. The toaster would jam your bread for you.
If Radio Shack made toasters... The staff would sell you a toaster, but not know anything about it. Or you could buy all the parts to build your own toaster.
If Thinking Machines made toasters... You would be able to toast 64,000 pieces of bread at the same time.
If Cray made toasters... They would cost $16 million but would be faster than any other single-slice toaster in the world.
If the Rand Corporation made toasters... It would be a large, perfectly smooth and seamless black cube. Every morning there would be a piece of toast on top of it. Their service department would have an unlisted phone number and the blueprints for the box would be highly classified government documents. The X-Files would have an episode about it.
If the NSA made toasters... Your toaster would have a secret trap door that only the NSA could access in case they needed to get at your toast for reasons of national security.
If Sony made toasters... The ToastMan, which would be barely larger than the single piece of bread it is meant to toast, can be conveniently attached to your belt.
If Timex made toasters... They would be cheap and small quartz-crystal wrist toasters that take a licking and keep on toasting.
If Fisher Price made toasters... 'Baby's First Toaster' would have a hand-crank that you turn to toast the bread that pops up like a jack-in-the-box.
If Microsoft made toasters... Every time you bought a loaf of bread, you would have to buy a toaster. You wouldn't have to take the toaster, but you'd still have to pay for it anyway. Toaster '02 would weigh 15,000 pounds (requiring a reinforced steel countertop), draw enough electricity to power a small city, take up 95% of the space in your kitchen, would claim to be the first toaster that lets you control how light or dark you want your toast to be, and would secretly interrogate your other appliances to find out who made them. Everyone would hate Microsoft toasters, but nonetheless would buy them since most of the good bread only works with their toasters.
If Apple made toasters... It would do everything the Microsoft toaster does, but five years earlier.
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Now, turn off the cold water. Remove one monkey from the cage and replace it with a new one. The new monkey sees the banana and wants to climb the stairs. To his horror, all of the other monkeys attack him. After another attempt and attack, he knows that if he tries to climb the stairs, he will be assaulted. Next, remove another of the original five monkeys and replace it with a new one. The newcomer goes to the stairs and is attacked. The previous newcomer takes part in the punishment with enthusiasm. Again, replace a third original monkey with a new one. The new one makes it to the stairs and is attacked as well. Two of the four monkeys that beat him have no idea why they were not permitted to climb the stairs, or why they are participating in the beating of the newest monkey.
After replacing the fourth and fifth original monkeys, all the monkeys which have been sprayed with cold water have been replaced. Nevertheless, no monkey ever again approaches the stairs. Why not? Because that's the way it's always been around here. And that's how company policy begins...
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Half an hour later, just by chance, a door-to-door baby photographer rang the doorbell, hoping to make a sale. 'Good morning, madam. You don't know me but I've come to....'
'Oh, no need to explain. I've been expecting you,' Mrs. Smith cut in.
'Really ?' the photographer asked. 'Well, good! I've made a specialty of babies.'
'That's what my husband and I had hoped. Please come in and have a seat. Just where do we start?' asked Mrs. Smith, blushing.
'Leave everything to me. I usually try two in the bathtub, one on the couch and perhaps a couple on the bed. Sometimes the living room floor is fun too; you can really spread out.'
'Bathtub, living room floor? No wonder it didn't work for Harry and me.'
'Well, madam, none of us can guarantee a good one every time. But if we try several different positions and I shoot from six or seven angles, I'm sure you'll be pleased with the results.'
'I hope we can get this over with quickly,' gasped Mrs. Smith.
'Madam, in my line of work, a man must take his time. I'd love to be in and out in five minutes, but you'd be disappointed with that, I'm sure.'
'Don't I know!' Mrs. Smith exclaimed. The photographer opened his briefcase and pulled out a portfolio of his baby pictures. 'This was done on the top of a bus in downtown London.'
'Oh my god!!', Mrs. Smith exclaimed, tugging at her handkerchief.
'And these twins turned out exceptionally well when you consider their mother was so difficult to work with.' The photographer handed Mrs. Smith the picture.
'She was difficult ?' asked Mrs. Smith.
'Yes, I'm afraid so. I finally had to take her to Hyde Park to get the job done right. People were crowding around four and five deep, pushing to get a good look.'
'Four and five deep?' asked Mrs. Smith, eyes widened in amazement.
'Yes,' the photographer said.
'And for more than three hours too. The mother was constantly squealing and yelling. I could hardly concentrate. Then darkness approached and I began to rush my shots. Finally, when the squirrels began nibbling on my equipment, I just packed it all in.' Mrs. Smith leaned forward.
'You mean they actually chewed on your, eh......equipment ?'
'That's right. Well madam, if you're ready, I'll set up my tripod so that we can get to work.'
'Tripod??', Mrs. Smith looked extremely worried now.
'Oh yes, I have to use a tripod to rest my Canon on. It's much too big for me to hold while I'm getting ready for action. Madam ? Madam?..... Good Lord, she's fainted!'
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