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"Auto accidents have never been so exciting," said GM vice-president of marketing Roger Jenkins, who expects the contest to boost 1997 sales significantly. "When you play the new GM Instant Win Airbag Game, your next fatal collision could mean a trip for two to Super Bowl XXXI in New Orleans. Or a year's worth of free Mobil gasoline."
Though it does not officially begin until Jan. 1, 1997, the airbag promotion is already being tested in select cities, with feedback overwhelmingly positive. "As soon as my car started to skid out of control, I thought to myself, 'Oh, boy, this could be it--I could be a big winner!'" said Cincinnati's Martin Frelks, who lost his wife but won $50 Sunday when the Buick LeSabre they were driving hit an oil slick at 60 mph and slammed into an oncoming truck. "When the car stopped rolling down the embankment, I knew Ellen was dead, but all I could think about was getting the blood and glass out of my eyes so I could read that airbag!"
Hartford, CT, resident Jonathan Ryerson was killed Sunday when his 1997 Pontiac LeMans hit a freight train. Ryerson won $50 in the accident. "It's really addictive," said Sacramento, CA, resident Marjorie Kamp, speaking from her hospital bed, where she is listed in critical condition with severe brain hemorrhaging and a punctured right lung. "I've already crashed four cars trying to win those Super Bowl tickets, but I still haven't won. I swear, I'm going to win those tickets--even if it kills me!"
Kamp said that as soon as she is well enough, she plans to buy a new Pontiac Bonneville and drive it into a tree. GM officials are not surprised the airbag contest has been so well received. "In the past, nobody really liked car wrecks, and that's understandable. After all, they're scary and dangerous and, sometimes, even fatal," GM CEO Paul Offerman said. "But now, when you drive a new GM car or truck, your next serious crash could mean serious cash. Who wouldn't like that?"
Offerman added that in the event a motorist wins a prize but is killed, that prize will be awarded to the next of kin. According to GM's official contest rules, odds of winning the grand prize, a brand-new 1997 Cutlass Supreme, are 1 in 43,000,000. Statistical experts, however, say the real chances of winning are significantly worse. "If you factor in the odds of getting in a serious car accident in the first place--approximately 1 in 720,000--the actual odds of winning a prize each time you step in your car are more like 1 in 31 trillion." Further, even if one is in an accident, there is no guarantee the airbag will inflate. "I was recently broadsided by a drunk driver in my new Chevy Cavalier," said Erie, PA, resident Jerry Polaner. "My car was totaled, and because it was the side of my car that got hit, my airbag didn't even inflate. But what really gets me is the fact that the drunk driver, who rammed my side with the front of his 1997 Buick Regal, won a $100 Office Depot gift certificate. That's just wrong."
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BOOK is a revolutionary breakthrough in technology: no wires, no electric circuits, no batteries, nothing to be connected or switched on. It's so easy to use even a child can operate it. Compact and portable, it can be used anywhere-even sitting in an armchair by the fire-yet it is powerful enough to hold as much information as a CD-ROM disc. Here's how it works:
Book is constructed of sequentially numbered sheets of paper recyclable), each capable of holding thousands of bits of information. The pages are locked together with a custom-fit device called a binding that keeps the sheets in their correct sequence. Opaque Paper Technology (OPT) allows manufactures to use both sides of the sheet, doubling the information density and cutting costs. Experts are divided on the prospects for further increases in information density; for now, BOOKS with more information simply use more pages. Each sheet is scanned optically, registering information directly into your brain. A flick of the finger takes you to the next sheet. BOOK may be taken up at any time and used merely by opening it. BOOK never crashes or requires rebooting, though like other display devices it can become unusable if dropped overboard. The "browse" feature allows you to move instantly to any sheet, and move forward or backward as you wish. Many come with an "index" feature that pinpoints the exact location of any selected information for instant retrieval. An optional "BOOKmark" accessory allows you to open BOOK to the exact place you left it in a previous session even if the BOOK has been closed. BOOKmarks fit universal design standards; thus, a single BOOKmark can be used by various manufactures. Conversely, numerous BOOKmarkers can be used in a single BOOK if the user wants to store numerous views at once. The number is limited only by the number of pages in the BOOK.
You can also make personal notes next to BOOK text entries with an optional programming tool, the Portable Erasable Nib Cryptic Intercommunication Language Stylus (PENCILS).
Portable, durable, and affordable, BOOK is being hailed as a precursor of a new entertainment wave. Also, BOOK's appeal seems so certain that thousands of content creators have committed to the platform and investors are reportedly flocking. Look for a flood of new titles soon.
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